Core 6 SmartStack Framework
Founders Circle
The ongoing home for the women who build Founders Lab with us.
This isn't open yet. Founders Lab comes first — a small group of women building alongside Bobbiette, right now, in real time.
Founders Circle is what comes next, once that work has actually proven itself.
Want to know when it opens? Get updates and you'll be the first to hear when doors are ready to open.
Founders Circle Waitlist
Register your interest to receive updates on the next enrollment phase.
What's Included
Not a content library.
An implementation engine.
📚 Quarterly Core 6 Implementation Courses
Four live courses per year — one per quarter — going deep on a Core 6 pillar with Bobbiette. Live delivery. Recordings available after launch.
Circle community access — hosted in a private group, organized by Core 6 pillars.
The community support platform for women at different stages of the same journey, all using the same framework. Register interest to stay updated.
📖 Physical KISS Guide Included
The physical KISS Guide will be part of your future membership once it's ready. Not currently available for immediate separate purchase.
🎙️ Monthly Office Hours with Bobbiette
One hour per month for direct, framework-based guidance. This access will be available to Circle members once doors open.
🔐 Early Access to Everything That Comes Next
New templates and tools in development. Circle members will get first access once these resources are finalized and doors open.
🏗️ Founding Member Input on Curriculum
The experience is being shaped with early input. Your needs will help define future content and focus areas for the Circle.
What's Included
Not a content library.
An implementation engine.
📚 Quarterly Core 6 Implementation Courses
Four live courses per year — one per quarter — going deep on a Core 6 pillar with Bobbiette. Q1: Identity + Brand Systems. Q2: AI for Your Business. Q3: Content + Comms Engine. Q4: Year-End Audit + Planning. Live delivery. Recordings available.
Circle community access — hosted in a private Wix Group, organized by Core 6 pillars.
The Circle.so community platform — organized by Core 6 pillar. Ask questions, share progress, get accountability, find collaborators. Women at different stages of the same journey, all using the same framework.
📖 Physical KISS Guide Included
The physical KISS Guide will be part of your future membership once it's ready. Not available for separate purchase yet.
🎙️ Monthly Office Hours with Bobbiette
One hour per month. Bring your actual business problems. Get direct, framework-based guidance — not generic advice. This is the most direct access Bobbiette offers anywhere in the ecosystem.
🔐 Early Access to Everything That Comes Next
Business in a Box launches in 2027. Additional certification tracks. New templates and tools. Founding members get first access to all of it — at founder pricing — before anything opens to the public.
🏗️ Founding Member Input on Curriculum
You tell Bobbiette what you need. Founding cohort members shape what the quarterly courses cover, which templates get built, and what the community focus areas are. Your experience builds the product for everyone who comes after you.
The Timeline
Here's what
happens next.
Founders Circle is in a quiet build phase. Here's the shape of what we're building together, without committing to exact dates.
Quiet Build Phase
We're shaping the Circle alongside the women in Founders Lab.
Coming Phase
Quarterly Core 6 implementation courses and live support.
Future Phase
Business in a Box and additional certifications will roll out once the core Circle is proven.
July 2027
Full Time
August 2027
Public Launch
Founding Cohort Enrolling
The Circle community is live. Founding members join, introduce themselves, and get immediate access to the community and the first orientation materials. Monthly office hours begin. You start implementing Core 6 with direct support now — not in 2027.
Identity + Brand Systems — Live Course
The first quarterly course goes live. Founding members attend live. Deep implementation of the Identity + Brand pillar — visual systems, positioning, brand voice, and the digital infrastructure that makes it consistent.
AI for Your Business — Live Course
How to use AI tools as a genuine thinking partner and execution accelerator — not a shortcut that produces generic output. Prompt frameworks, workflow integration, and the Core 6 AI support layer.
Bobbiette Goes Full-Time on BoB
Bobbiette exits Chapel Hill Transit in July 2027 and brings her full attention to Brand or Bust. Founding members have already been building with her for months. This is where the pace accelerates.
Brand or Bust Opens to the Public
The public launch happens. New members join at $997/year. Your founding rate — $297/year — is locked permanently. You've been in the community building for months while everyone else is just getting started. That head start is yours.
The Decision
You can wait until everything is public. Or you can start building alongside us in the Lab and be first in line when Circle opens.
The community infrastructure exists. The courses and full experience are being shaped with real women in real businesses.
Spots are limited to the first 25–50 founding members. When the cohort closes, it closes.
Not ready for the Circle?
Start with the KISS Guide — $37. Digital guide first; the physical guide will follow as part of a future offer.