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DCABPI Small Business Grant Program: Video Storytelling Campaign
Project type
Video
Location
Durham, NC
Date
2022
Role
Lead Marketing & Media Consultant
Project type
Marketing & Visual Storytelling
I collaborated with the Durham Committee on the Affairs of Black People (DCABPI) to design and execute a marketing campaign for their Small Business Grant Program, which provided micro-grants to twenty BIPOC-owned businesses in East Durham and the Fayetteville Street Corridor. My role included producing high-quality video profiles for each grantee, capturing their stories, highlighting their businesses, and showcasing the transformative impact of the grants. These videos served to amplify the program's visibility, celebrate the grantees' success, and attract future supporters.
In addition to video production, I created a "Sponsored by" splash page to acknowledge program supporters and enhance the campaign's professionalism. The project reflected my ability to combine storytelling and branding to promote economic growth and community development effectively.























