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Office of Emergency Services - Strategic Plan Branding & Website Development

Project type

Government Branding & Digital Communications

Date

2023 - 2024

Location

Durham, North Carolina

This comprehensive project involved designing the strategic plan brand identity for the newly consolidated Office of Emergency Services (OES) in Durham County, NC. I created a full suite of branded graphics, including custom icons representing the department’s strategic goals, core values, and guiding principles. The deliverables included a professionally designed digital and print strategic plan report, ensuring clear and engaging communication of OES’s mission.

Following the branding phase, I developed a website landing page to help visually represent the transition of multiple emergency service divisions into a single unified OES department. The website served as an information hub for the community and stakeholders, reflecting the department’s modernized structure and strategic initiatives. I also provided consulting services to ensure alignment with county-wide digital strategies.

This was one of the most challenging projects I’ve worked on—navigating leadership transitions, departmental restructuring, and evolving project scopes—but the end result is a polished, professional, and cohesive brand identity and digital presence that I am incredibly proud of.

©  2025 by Socialotus Media Group.

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