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Bull City Breathes Brand Identity Project

Location

Durham, North Carolina

Date

2017

Role

Creative Director, Lead Producer & Creative Strategist

Project type

Executive Production & Multi-Platform Marketing Campaign,
Brand Identity Development & Commercial Production,
Public Health Branding & Media Production

I led the branding and marketing strategy for Bull City Breathes, an Anti-Tobacco and Vaping public health campaign initiative by Durham County. Overseeing the entire project, I managed a team of subcontractors to develop a comprehensive and vibrant brand identity targeting millennials. This included designing a bold logo, crafting digital and print collateral, and producing four commercials that effectively communicated the initiative’s goals. I implemented a multi-platform social media campaign, ensuring alignment with Durham County’s brand standards and maximizing community engagement through strategic advertising and outreach.

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